The Pharmaceutical Industry  Saviour or Foe?  When we   shift on the television, we often see advertisements for  prescription medicament  medicates,  and we  neer think  or so the influence that these advertisements  whitethorn have on doctors, or even on us. We go to the medical clinic and we sometimes get prescribed a  dose that we dont really need, or, even worse, ask for a drug that we  see on a commercial, for a sign that we think we may have. According to Garth Jowett and Victoria ODonnell (2006), in Propaganda and Persuasion, Propaganda is the deliberate, systematic  test to shape perceptions, manipulate cognitions, and direct  behaviour to achieve a response that furthers the desired intent of the  propagandist (p.7). Keeping this  translation in mind, I trust we  cornerstone all be in agreement that prescription drug advertising is a well funded propaganda campaign. (Moynihan & Cassels, 2006)  There are  dozens of public wellness messages that discourage  masses from using     mislabeled drugs, but do we really live in an anti-drug culture?  I  oasist heard of Marijuana  cleanup position people, but I have heard of Vioxx... In 1999, Merck,   fighter of the most historied pharmaceutical companies, released Vioxx - a medicine that was supposed to  win millions of people suffering from  keen and  chronic symptoms of osteoarthritis, rheumatoid arthritis, acute pain and menstrual pain. According to Giles (2008),  betwixt 1999 and September 2004, about 140,000 Americans taking Vioxx were victims of serious  nub disease, and about one third of them died as a  impart of taking Vioxx. another(prenominal) study done on 1.4 million Californians who had  utilize Mercks Vioxx, Pfizers Celebrex, or similar drugs from 1999 to September 2004 showed that 8,143 people suffered  coronary thrombosis heart disease, including 1,508 of who had sudden cardiac deaths (Dr. Graham, D., 2005, par.8)  An article  pen by Andrea Knox (January 7, 2001) reports that, in the U.S, in the    past four years, 10 prescription drugs and a!    vaccine have been taken  get rid of the market...If you  deficiency to get a full essay, order it on our website: BestEssayCheap.com
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