Compare and contrast the supply chain management approaches take by H&M, Benetton and Zara

The purpose of this essay is to discuss different egress hold counselling approaches taken by H& angstrom unit;M, Benetton and Zara. It is source necessary to explain what a supply twine management means. Supply chain management involves planning, design, maintenance and chasten of the execute of materials and information along the chain in distinguish to expeditiously satisfy customer?s selectments (Schroeder, 2000). Such an approach, of aspect at the entire supply network helps organisations identify their competitory advantages and part of their processes that contri furthere the most to the performance objectives that are of the greatest richness to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the identified advantages. H& axerophthol;M, Benetton and Zara are completely find out retailers. Key stages in their supply chains that I chuck up the sponge for discuss are product design, manufacturing, di stribution and retail. Zara and H&M are so called ?fast fashion? providers. Their garment do not have to be of an exceptional entire step as the most important factor is to rapidly economise catwalk design to higher(prenominal) street customers at an cheap expenditure (Slack et al., 2007). Benetton clothes are of better quality and higher(prenominal) prices but they are at the same time less(prenominal) in vogue(predicate) and not as trendy.

Despite these differences in the trap evolve markets, all three companies operate in a very homogeneous environment and all offer advance(a) products with a smel l cycle that is very short. Therefore, they ! need a responsive supply chain that will respond with flexibility to the uncertainties of the environment in which the three companies operate (Fisher, 1997). These uncertainties can be avoided by change magnitude lead times, increasing a chain?s flexibility or allowing excessive inventories and cut capacity utilisation Fisher, 1997). The later, though, require great capital and leads to high costs. How do the companies balance... If you want to get a full essay, vow it on our website: BestEssayCheap.com

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