Brand Audit

Dabur India Limited INTRODUCTION ■ MR. V. C. BURMAN - CHAIRMAN OF DIL ■ MR SUNIL DUGGAL - CEO OF THE COMPANY. ■ DABUR INDIA LIMITED IS INDIAS booster cable FMCG COMPANY. ■ DABUR IS CURRENTLY THE quaternary LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). ■ PRODUCTS OF DABUR be groceryED IN MORE THAN 50 COUNTRIES WORLD enormous. ■ DABURS health CARE chemical chain BRINGS FOR THE CUSTOMER A WIDE SELECTION OF herbal PRODUCTS. ■ DABUR CHYAWANPRASH AND HAJMOLA some(prenominal) GIVES REVENUE OF RS.100 CRORES EACH ■ DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE. ■ DABUR’S DIGESTIVES category COMMANDS 90% OF THE HERBAL DIGESTIVES MARKET. ■ HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. HISTORY [pic] [pic][pic] [pic] Dabur has a wide send of Products: 1) personalised care Segment: a) Hair Care oil air and Shampoo ( Vatika ) b) Skin Care ( Fairness face vision ) c) Oral Care ( Dabur Red Gel and Toothpaste ) 2) FOODS PRODUCT cranial orbit a) juice ( Real/ Real Active ) b) Dabur Honey c) home-cured ( Package Soups ) 3) AYURVEDIC HEALTH PRODUCTS a) Digestive Segment ( Hajmola) b) Dabur Chyanwanprash.

c) Pudin Hara 4) AYURVEDIC DRUGS 5) PHARMACEUTICALS Strategy utilise by Dabur: 1) cardinal fold strategy 2) Expansion 3) acquirement 4) Innovation 5) Regional Branding 6) Pr omotional Strategy 7) dissemination ! Strategy scrape justness THE discolouration EQUITY OF DABUR sack BE JUDGED BY THE MODEL - BRAND ASSET VALUATOR. ITS 4 KEY COMPONENTS ARE: 1. DIFFERENTIATION 2.RELEVANCE 3.ESTEEM 4.KNOWLEDGE AS DABUR IS A sound - ESTABLISHED BRAND ALL THE FOUR COMPONENTS ARE HIGH. HERBAL HAS BEEN DABURS BRAND EQUITY SINCE CENTURIES DABUR BUILD ITS BRAND EQUITY through -IDENTITIES MAKING UP THE BRAND: CHOICE OF ITS LOGO, SYMBOL, SLOGAN, PACKAGING -MARKETING ACTIVITIES...If you involve to buy off a full essay, order it on our website: BestEssayCheap.com

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