Primary Health Care Essay Example for Free

Primary Health Care Essay Primary health care is essential health care based on practical, scientifically sound and socially acceptable methods and technology made universally accessible to individuals and families in the community through their full participation and at a cost that the community and the country can afford. It forms an integral part of the country’s health system of which it is the nucleus, and of the overall social and economic development of the country. It is the first level of contact of individuals, the family and the community with the national health system bringing health care as close as possible to where people live and work and constitutes the first element of a continuing health care process (World Health Organisation 1978: 3-4, 34). This is a lengthy and complex definition, but we will break it down into shorter pieces and discuss each of them.

Representation And The Newspaper Media Criminology Essay

Representation And The Newspaper Media Criminology Essay This literature review aims to examine the literature regarding the ways in which women offenders, particularly those connected with notorious murder cases are represented by the media, one simply way that can help to understand the representation of women is to compare it with how men are portrayed (Gill, 2007, p. 17). At its most basic (Burton, 2010, p. 16), representation is the construction of ideas about a subject through some means of communication. The concern is that the representation constructs detrimental ideas about the difference of the subject from others (Burton, 2010, p. 16). Women who join their partners in killing have stood out as extraordinary and exceptional (Jewkes, 2004, p. 108), feminist commentators (Jewkes, 2004, Naylor, 2001) assert that the women attract more media attention creating an image of them that is more powerful than that of the male. The pervasive coverage has resulted in the construction of these women as folk devils provoking a collective sens e of horror from the public. Representation and the newspaper media Newspapers exert an enormous amount of influence over public perception (Burton, 2010, p. 7), they are an influential and powerful tool within society, utilised to inform and exchange information and news to the public. Academics have questioned the role of newspapers in their reporting of serious crime suggesting that instead of representing reality, they instead provide media representations of reality (Peelo et al 2004, p. 261). Reah (2002, p. 50) observes newspapers are not simply vehicles for delivering information; they present the reader with aspects of the news, and present it often in a way that intends to guide the ideological stance of the reader. Burton (2010, p. 7) explains that the familiarity of newspapers in our daily lives can divert attention from the fact that they are made objects. He asserts that newspapers are organised in various ways for various reasons and it would not be possible to argue that they are neutral deliverers of information with which the reader can do anything they please with. Burton (2010, p. 16) maintains that from a structuralist perspective there are features of a newspaper which present an order, a form, cues to the reader; all of these give shape to the representation of the subject. Newspapers order their material to produce a line of argument which is then imposed on the reader. Jewkes (2004, p.37) agrees with this view, stating that despite often being described as a window on the world or a mirror reflecting real life, newspapers might be more accurately described as a prism, subtly bending and distorting the representation of the subject it portrays. However, it must be pointed out that readers are not so lacking in the capacity for critical interpretation that newspaper makers can produce any kind of meaning or interpretation and impose it (Burton, 2010, p. 16). Feminism, crime and the media Research (Gill, 2007, Naylor 1995, 2001) has shown that the media coverage about women is generally presented differently to coverage about men. Dyer (1993, p. 21) and more recently Naylor (2001, p. 186) go further arguing that the same behaviour can evoke significantly different press coverage completely dependent on gender. In her study, Naylor (2001, p. 189) found that the female receives a higher volume of coverage and is constructed as more deviant, more anxiety producing and more transgressive than the male. Feminist examinations of the media propose two reasons for this gender inequality. Firstly, as Gill (2007, p. 121) argues, there is a gender imbalance in terms of who produces the news, male dominance dictates media values, beliefs and norms, often unfairly. She continues that women are culturalised into the news business, into an occupation in which the majority of senior positions are still taken by men. Research by Dougary (1994, cited by Burton, 2010, p. 257) established that across 12 tabloid newspapers top editorial jobs were held by 64 men and 11 women. The ratio was worse in the case of broadsheets. Although things are now changing (Gill 2007, p. 121; Burton, 2010, p.257) with a majority of females in journalism training, most do not end up in the mainstream press but rather in associated fields such as public relations and magazines. When women do enter the mainstream press (Gill, 2007, p. 122) there still appears to be discrimination and a gendered division between hard news reporters, such as economics, politics and crime, who tend to be men and features reporters, who are most likely to be women. There is evidence according to Burton (2010, p. 257), that it is nearly impossible for women to combine a mainstream investigative journalistic career with a family. Beasley (1992, p. 76) found that women journalists were less likely to be married or in a long term partnership than their male counterparts, they were also significantly less likely to have children. A simple increase in the numbers of women in journalism cannot be taken as straightforward evidence of greater equality, since for women, but not men, achieving this seems to involve major sacrifices in other parts of their lives (Gill, 2007, p. 122). Burton (2010, p. 257) puts it simply when he states that there is a gender imbalance in terms of who produces news, there is gender bias in terms of who gets to cover what kind of story, this influences the representations of gender in the news. The second reason proposed by feminist criminologists for this inequality in representation is that women commit far fewer crimes, specifically murders than men do (Seal, 2010, p. 1). The stereotypical picture of the criminal, Marsh and Melville (2008, p. 76) argue is a male. Male violence (Naylor, 2001, p. 186) is normalised, existing on a continuum ranging from the non violent to the murderous, this results in it being viewed only in terms of degree. Jewkes (2004, p. 133) argues that violence is viewed as one of many possible behaviour patterns for men; it is not strikingly unusual, even when extreme. When a man kills, his crime will be imaginable and possibly even seen as human, this is not the case for women. After all, argues Morrissey (2003, p. 16), male crime in all forms is frequently articulated, debated, portrayed, glorified, even fantasised, female crime is not. When women commit murder it is more disquieting and is accompanied by a sense of collective denial (Seal, 2010, p. 1). Women who commit murder are judged to have transgressed two sets of laws according to Jewkes (2004, p111); criminal law and the laws of nature, in Lloyds (1995) infamous words, such women are doubly deviant and doubly damned. Seal (2010, p. 1) explains, violence is an accepted attribute of most recognised masculinities, killing by women violates norms of femininity, such as nurturance, gentleness and social conformity. Marsh and Melville (2008, p. 76) state that there has always been and continues to be a widely held acceptance of common sense assumptions about female behaviour. They continue that the acceptable and stereotypical female norm is closely linked to womens psychological makeup and biological purpose, and it is these essentialist assumptions that condemn women to differential treatment not only in the media but also within the criminal justice system. Women who kill (Seal, 2010, p. 1) disturb culturally held notions not only of how women should behave but also of what woman is. Essentially women who kill trouble the masculine/feminine gender binary by transgressing its boundaries (Seal, 2010, p. 1). Jewkes (2004, p.133) asserts that in cases of women who kill vilification operates to displace them from society, to insist on their otherness, thereby avoiding the knowledge that she is produced by that society. Research by Chesney Lind (2006) supports this notion suggesting that gender stereotyping in criminality continues to permeate society with women who commit crimes, which violate gender stereotypes being given the most vicious journalistic treatment of all. Exploring representation typologies Previous research into media representations of women who commit murder indicate key stereotypical constructions that have limited the range of available representations to those which are disparaging and or disempowering (Seal, 2010, p. 6). Frigon (2006, cited by Seal 2010, p. 6) argues that there is an absence of language with which to articulate cases of women who kill. In particular, themes of sexuality, madness, and women as housewives and carers reoccur. Seal (2010, p 6) argues that this is unsurprising in the light of feminist criminology, which has explored how these discourse of womanhood are the ones that have governed the judgement, punishment and representation of criminal women. Jewkes (2004) in her book Media and Crime identified seven standard stereotypical narratives typically used by the media to construct the image of women who commit serious crime. These will now be outlined below. Sexuality and sexual deviance Women who commit serious offences are already of news value by virtue of their relative rarity. Jewkes (2004, p. 113) notes that women offenders become even more newsworthy when they can be further marginalised by reference to their sexuality. Womens sexual preference, their enjoyment of sex or their frigidity, have long been used to demonise them and justify their construction as monsters, even more so if the sexual preference of the woman in question is for other women. According to Jewkes (2004, p. 117) there is an inherent association between lesbianism and aggression that has led to the media attempting to explain violent female behaviour by way of lesbianism and attributes of masculinity. Seal (2010, p. 24) supports this argument stating that the tendency to masculinise women who kill is exacerbated in cases of women perceived as being lesbian or having lesbian tendencies. Physical attractiveness Women who kill (Jewkes, 2004, p. 118) are subjected to intense scrutiny regarding their physical appearance and attractiveness, a fact that entirely reflects cultural attitudes towards women in everyday life. Wykes and Gunter (2004, p. 255) argue that aspects of femininity such as youth, slenderness, and decorativeness are much valued within society and the media, if the female offender does not conform to this tradition stereotype she is vilified by the media. However it appears that the female offender cannot win, as Jewkes (2004, p. 119) points out women who are conventionally attractive and therefore do conform to this stereotype are not spared vilification, often being presented as femme fetales who are cold detached and morally vacuous. Gill (2007, p. 116) points out that unlike women, their male counterparts are rarely described or judged in terms of their physical appearance. Bad wives According to Jewkes (2004, p. 119) notions of femininity and domesticity are crucial factors in determining how to construct the image of women who kill. She argues that women offenders are frequently judged on their marital status, family background, and children. If it can be seen that women offenders are not conforming to Victorian inspired ideals of femininity and domesticity they are typically constructed as bad wives and mothers. By contrast, marital status, family background and children have little or no bearing on most cases involving male offenders whose conformity to conventional ideas of respectability rely on issues such as employment rather than factors such as marital status (Lloyd, 1995, p. 196). Bad mothers Women who murder children represent only a tiny fraction of serious criminals, as a result of this rarity they frequently have a novelty value that guarantees media interest in them (Seal, 2010, p. 26). The bad mother narrative is so culturally pervasive that it is applied to virtually all cases of women who kill whether the woman responsible is an actual mother or not (Jewkes, 2004, p. 121). Marsh and Melville (2008, p. 184) argue that the culturally sanctioned code of femininity and womanhood is that women should nature and protect, not harm. It is a womans natural role as mother and carer that makes it difficult for society to accept that women can harm children. Men on the other hand (Jewkes, 2004, p. 132) are rarely described as bad fathers even when their victim is their own child. Mythical monsters Jewkes (2004, p. 123) argues that the representation of women who kill that prevails in the media originate from pagan mythology, Judaeo Christian theology and classical art and literature, these frequently invoke images of witches, evil temptress, harpies and fallen women to convey female wickedness. She argues that the representation of female offenders as mythical monsters serves only to depict them as less woman than monster. Monstrous images of women have become so firmly entrenched in popular consciousness that it has become almost impossible to view any woman who kills as a real woman. Men however, according to Seal (2010, p. 75), are rarely given the same mythical motifs as females even though their crimes and or even themselves may be described as monstrous. Mad cows Seal (2010, p. 50) suggests that the criminal justice system, the media and society generally find it hard to accept that a woman has committed violent or heinous offences unless she can be categorised as a deluded lunatic or unstable hysteric. She argues along with Jewkes (2004, p 126) that there is an historical tendency to describe womens violence with explanations that rely on notions of female pathology, particularly in relation to faulty biology. This it is argued, (Seal 2010, p. 50, Jewkes, 2004 p. 126) serves to reduce the responsibility of the woman for the deviant act. Jewkes (2004, p. 127) argues that men meanwhile are regarded as rational agents, ruled by their heads not their biology and are therefore less likely to be described in terms of madness. Evil manipulator Women who collude with their partners in killing are problematic for the popular media who seek to communicate their actions to the rest of society (Jewkes, 2004, p. 128). The medias solution to women who appear to be equal partners, or at least go along with the crime unquestioningly is to place the burden of guilt on their shoulders. Morrissey (2003, p. 152) argues that the womens involvement in the crime will be exaggerated in the press causing the female to be vilified to a greater extent. She argues that the press relies on the notion that although the male may be a sadistic man capable of extreme cruelty he would never act without a submissive woman. It is only together that they become a lethal pair. Jewkes (2004, p. 128) argues that the female of the pair is deemed more culpable as she is instrumental in unleashing the violence and depravity that the male has thus far contained. It is the female who has let down the victim as she failed to stop the crime, she should have show n compassion (Jewkes, 2004, p. 128). Conclusion From the search of the literature pertaining to womens violence and the ways in which womens violence is represented it is becoming clear that the news medias aim and role is not simply to inform and educate the public (Burton, 2010, p. 8). The news media and society at large are not ready to confront the reality that women can be cruel, sadistic, and violent. The simple truth that men are more aggressive than women encourages a widespread cultural ignorance of the fact that women have the potential for violence and that women can kill as women (Jewkes, 2004, p. 129). Word count 2545

The Future of the Human Genome Project Essay -- Science Genetics Biolo

The Future of the Human Genome Project Can you imagine knowing your own genetic code? Going into the doctor for a routine physical and leaving with the knowledge of your genetic downfalls so that you may prevent disease and cancers. This may seem unbelievable but it is likely to be implemented in the near future. Since the start of the human genome project, the medical community has been anxiously awaiting its completion because the applications it has to this field are obviously enormous. However, we still have much to learn about genetic variability and the information we gain can be used to prevent, repair, and eradicate illness. About fifteen years ago at a conference near Salt Lake City, the Department of Energy brought up a question that would change the face of science, more specifically molecular genetics. They questioned why there was no DNA research on the way mutations are detected and they decided to change that. Thus, the Human Genome Project was born. Actually there was a lot more planning to do before the work began, ranging from the technical aspects to developing a separate commission dealing with the ethical issues. Eight years after officially starting the project, the public is in awe of what has been accomplished. The projected goal is to have an accurate, complete sequence of human DNA by the year 2003, two years sooner than previously expected (Collins, 1998). The reason for the project is on schedule is that innovative techniques are being applied in DNA sequencing that are more cost effective as well as more efficient. The discovery of new techniques, as well as developing extensive genetic and physical maps have been the primary goals of the project. A detailed genetic map will enable scienti... ...ring in our lives. The question is, "Are we ready for them?" References 1- Human Genome Project Information. Obtained 10/8/98: http://www.ornl.gov/TechResources/Human_Genome/home.html. 2- About the Human Genome Project. Obtained 10/08/98: http://www.nhgri.nih.gov/Policy_and_public_affairs/Communications/Publications/Maps_to_medicine/about.html. 3- Collins, Francis S., et al. "New Goals for the U.S Human Genome Project: 1998-2003." Science. 23 Oct. 1998: 682-689. 4- Suzuki, David, and Peter Kundtson. Genethics: the clash between the new genetics and human values. Cambridge, MA: Harvard University Press, 1990. 5- Peters, Ted. Playing God? Genetic Determinism and Human Freedom. New York, NY: Routledge, 1997. 6- Fickett, James W., et al. The Human Genome Project: Deciphering the Blueprint of Heredity. Mill Valley, CA: University Science Books, 1994.

Cold War1 :: essays papers

Cold War1 The Cold War was a major conflict between the U.S. and the Soviets. The U.S. had its own allies and the Soviets had theirs. The Cold War lasted until the end of 1980’s and began in the 1940’s. These two countries were as two titans of great power. It was a fight between the communism of U.S.S.R verses the democracy and capitalism of the United States. This was a fight without an actual warfare. It was more of a competition of who has better weapons and whose government is more stable and appropriate. Every country tried to get its own allies. They did this by helping each other out. For example, the United States helped Korea in the Korean War. The U.S. got involved in the war under the United Nations. The Cold War led to the creation of NATO, or the North Atlantic Treaty Organization. It was created in 1949 to have a twelve-nation mutual defense treaty aimed at the Soviet Union. One major, positive, important event that was created by the Cold War was the formation of the United Nations or the U.N. On April 25, 1945. The U.S formed an alliance or a pact with Great Britain, the Soviet Union France, and China. This showed the Soviet Union that United States wants to keep peace in the world. The Communist government of U.S.S.R gave the United States ideas that their ownership of nuclear energy might lead to a take over. Joseph McCarthy provoked the beginning of the Cold War. He led people to belive that the Communist government would take over and crush democracy and capitalism. The media took McCarthy’s side and gave the American people a message that communism is wrong and harmfull to their freedom. His message was to punish all communists. He kept the American people blind folded for a long time, untill the people started realising that he is just making a big deal out of nothing and without any proof. A spark of the Cold War was when President Truman made a policy of Containment. It was military aid to countries under the threat of Communism. He also established the Marshall Plan, which offered aid to every European country or a recovery program after WWII. The Federal Employee Loyalty Program helped ensure that there was an executive order designed to guard against a possible disloyalty of â€Å"Reds, Phonies, or Parlor Pinks.† He also passed the Berlin Airlift Policy during the Marshall Plan.

The Pastoral Ideal in Thomas Grays Elegy (Eulogy) Written in a Country

The Pastoral Ideal in Thomas Gray's Elegy (Eulogy) Written in a Country Churchyard Thomas Gray’s "Elegy Wrote in a Country Churchyard" portrays the pastoral ideal through many different images. The traditional pastoral notion of idyllic life changes in this poem to form a connection with people themselves. The speaker of this poem creates a process by which laborers come to symbolize the perfection of the pastoral through their daily toils. These people come to represent the ideal form of pastoral life. In this poem, however, Gray consigns these people and their lifestyle to darkness and death in order to save them from a world whose changing ideals support their idyllic lifestyle. This poem can be broken into four parts. These parts describe a kind of conversation between the speaker and the fading light of the traditional pastoral notion. The first part, ending around line 28, shows the ways in which the working people have integrated successfully into the pastoral lifestyle. The second, and longest part, ending around line 73, paints a portrait of an "urbanized pastoral" where people are no longer ignorant of their own potential, but strive to make changes in the world around them. Though this in itself is not necessarily negative, by desiring to change the world, the pastoral ideal of static bliss is directly challenged. The third section gives a kind of resolution to the situation by letting the pastoral tradition slide, safe and unmarred, into the comforting darkness of death. The opening stanza paints a portrait of the end of a day. The herds of farm animals walk away from the speaker to their home, just as a weary farmer "plods" (3) his way back home. All of these figures recede from the speaker into the appr... ... poet could the pastoral be kept alive. The speaker deals with this concept throughout "Elegy Wrote in a Country Church Yard." The "darkness" which is alluded to in the first stanza is the place the world has left the pastoral. As "The Plow-man homeward plods his weary Way," (3) he leaves behind the realm of the pastoral for the speaker to deal with. As society begins to turn its back from fanciful simplicity, towards commercial complexity, the poet’s duty falls to creating a place where the world of the pastoral is safe. For Gray, this is the darkness of death. This poem, however, does not create this "darkness" of death as an everlasting sleep. Rather, the importance of the pastoral is kept safe, and has the ability to influence generations of socially-influenced people that there is a world of peace and simplicity awaiting them, if they choose to look for it. Â  

Market Mix

UNIVERSITY OF NAIROBI SCHOOL OF BUSINESS STUDIES – BANDARI COMPUS KIBWANA . K. MATAKA REG NO: D61/70919/2008 MASTERS IN BUSINESS ADMINISTRATION ASSIGNMENT A. IDENTIFY A FIRM OPERATING IN KENYA AND ANALYSE ITS PRODUCT MIX USING BOSTON CONSULTING GROUP MATRIX (BCG MATRIX) B. FOR THE SAME FIRM DISCUSS HOW CHANGES IN THE MARKETING ENVIRONMENTAL FORCES IN THE LAST THREE YEARS HAS AFFECTED MARKETING ACTIVITIES. C. IDENTIFY LAWS/ACTS IN KENYA AFFECTING MARKETING. WHAT IS THE PURPOSE OF LAW/ACTS. A. Identify a firm operating in Kenya and analyse its product mix using Boston Consulting Group Matrix (BCG Matrix)In order for us to discuss the identified firm operating in Kenya and analyse its product mix using Boston Consulting Group Matrix (BCG Matrix) its important to discuss Boston Consulting Group as concepts then we apply and analyse the company identified. Boston Consulting Group Matrix which is also referred as BCG Matrix, Boston matrix, Boston Box, Boston Matrix or Boston Consult ing Group analysis is a chart that has been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business unit or product lines.Among its uses this model helps organizations to allocate resources and is used as analytical tool in branding marketing, product management, strategic management and portfolio analysis. For the purpose of our discussion we will analyze the East African Breweries Ltd (EABL) which has an annual turnover of over 30 billion and has the largest share of beer industry in the region. The group employs more than 1000 people across East Africa. We intend to skew our discussion on the Kenyan perspective of the company.Generally, Boston Consulting Group matrix considers two criteria the native market share and marketing growth rate. Categorically it separates products into four areas namely:- * Stars * Question Marks * Cash Cows * Dogs Question Marks Under question marks products we argue that Alvaro which is a non alcoholic malt drink qualifies to be considered into this category. These products which are also referred as problem child have high growth rates but low relative market share. In the first six months in the market the company had spent over 600,000 to promote it.Thus they are known to be growing rapidly and thus consumes large amount of cash. Alvaro has shown the potential to gain market share and become a star and eventually a cash cow when the market slows. However if the question mark does not succeed in becoming a market leader it will degenerate into a dog when the market growth declines. Question marks must be analysed carefully to determine the direction in which they are moving toward to. Stars In November 2004 EABL introduced Senator keg brand into the market.The brand has high performance since it is providing affordable and high quantity alternatives for illicit brews. It targets the low income earners. This brand qualifies to be a star. Senator Keg is probably rela tively new product in the growth phase because they have high market shares, however they may be generating sufficient growth profits to cover their investment needs. By 2008 the product had passed the mark of 3500. This products will become cash cows of the later years but it currently unlikely to be enerating a high level of revenue due to the high level of investment required to expand the product. Usually the predominant strategy is to grow then to the next stage the â€Å"cash cow† where most profits are made. To achieve this company is using the ‘Tuko Mtaani’ na senator keg promotion as the main marketing campaign. Cash Cows Tusker is the main brand for EABL with over 30% of the Kenyan beer market selling more than 700,000hectolitres per year. This brand was launched in 1923. Tusker beer has high market share in a show growing industry.This product typically generate cash in excess of the amount needed to maintain the business. With this product the market life circle has moved to maturity and the growth is slow. They are regarded as staid and boring state. Tusker beer as a cash cow, also benefit from low production costs, reaping the advantages of experience or learning curve, plus product loyalty. Pilsner beer brand may also be categorized in this category. Dogs They are products which have little or no prospects. Some books refer them as pests. These units typically break even generating enough cash to maintain the business market share.It may not yet be making a loss unless it is demanding disapproriate use of overheads. Hence this category and just like the problem child should be thoroughly analysed with a view of either improving it or even discontinued as soon as it becomes a burden. Whitecap beer brand falls under this category. It is one of the oldest brands which is targeting high ranking professional people. The overall goal of this ranking is to help corporate analysts decide which of their business units to fund and how much which units to sell.The above discussed can be summarized in the table below:- StarsSenator Keg| Question marks/problem ChildAlvaro| Cash Cows * Tusker * Pilsner| DogsWhite Cap| Market Growth Rate Low High Market Growth Rate HighLow Relative Market Share B. FOR THE SAME FIRM DISCUSS HOW CHANGES IN THE MARKETING ENVIRONMENTAL FORCES IN THE LAST THREE YEARS HAS AFFECTED MARKETING ACTIVITIES. The Marketing Environmental factors for Kenya Breweries consist of the actors and forces that affect the company ability to develop and maintain successful relationship with its target customers.In the last three years the company experienced changes in the marketing environmental forces. These marketing environmental forces may be categories either as micro environmental forces and macro environmental forces. The changes in micro environmental forces will be discussed by looking at both the internal and external environmental forces. The changes range on the following areas:- * The company * The suppliers * Marketing intermediaries * Customer markets * Competitors * Publics During the period under review the company experience a marketing change (physically) of the top management.Recently the top management experienced a shakeup after the CEO – Mr. Gerald Mahinda, leaving the company to South Africa based company Brand house. This calls for readjustment, internal rearrangement, which affected the marketing programmes, plans and actions. More adjustments are expected since the person replacing Mr. Mahinda – Mr. Seni Setu from Ghana was working with Coca cola it is expected that he will pump in the skills gathered from the rival firm. During the electioneering period year 2007/08 the country witnessed massive violence and destruction of properties.The most affected region is the Rift Valley and central Province. These are the regions which are known for growing barley which is the main raw material for beer processing. It is in record that farms were set ab laze and farmer displaced. This greatly affected and disrupted the supply pattern and equally affected the cost of acquiring the raw material. In a large extent this compelled the company to resort to alternative sources of raw materials. Since the traditional suppliers were no longer reliable, stock not available.This greatly raised the production cost and hence cost shifting process was and is still being administered. This fact has been captured by the EABLS2009 half year results report which had the theame of â€Å" growth in extraordinary times†. Changes in Marketing intermediaries such as resellers, physical distribution firms, marketing services agencies and operations of financial intermediaries has greatly affected the marketing activities of East African Breweries and the country at large. The period under review witnessed the introduction of telebanking services.The Mpesa and Zap concepts for the safaricom and Zain mobile service providers greatly affected the mark eting intermediaries. In fact some resellers are now partnering with these two services providers. This has smoothen the marketing activities and shortened transaction period. Our discussion on marketing intermediaries is not complete without looking and analyzing the aftermath of post election violence in particular. The period under review witnessed the physical redistribution of reseller, firms and the potential customers.The resellers, firms and customers migrated away from volatile regions to neutral grounds. The company areas forced to utilize the research and development department to analyse this new trend of distribution of resellers; physical distribution firms and relocated customers. In order for East African Breweries Limited to create satisfying customer relationship it must partner with marketing intermediaries who form an important component of the company’s overall value delivery system to customers. The resellers who are at times referred to as middlemen are the main players for the company.The company distribute their products through the wholesalers to the retailers before reaching the final customers. The wholesalers are considered as the distributors. Hence like explained earlier all these were affected by the post election violence. However still the company did a lot of the intermediaries marketing. For example 500 bars were recruited and activated, 2500 waiters trained and modules and CDS manuals provided. The East African Breweries Ltd position and strength in relation to the competition and its market share has a very important influence on company strategy.The period under discussion saw the entrants of new players and aggressive advancement of new competitions such as Keroche Industries and Kuguru Food Products. This led the company into trying to reach out for the new products such as the new brand of customers. The introduction of non-alcoholic drink (Alvaro) which is a flanker product and meant to attract other customers. In order to the capture the market from illicit brews. The company introduced the Senator keg. This new products exposed the company to the major marketing battle with the Coca cola company.Under competition companies usually derive their marketing strategies from the competition rather than customer orientation. According to research about 70% of Kenyans predominantly Christian populations do not drink alcohol but do socialize in bars and pubs. According to Ndirangu Maina, – the Managing Director of Kenya Market Research firm (Consumer Insight Africa) â€Å"The non alcoholic business was owned by Coca cola, its amazing that an alcoholic company would think of that before coke. † Like explained earlier over 600,000 has been pumped for this product.The fact that we have competitors in the market implies that Kenya breweries is not a monopoly. In fact they are at times challenged by the traditional brewers who have cheap products. This prompted the company to introduce new products such as Allsops and Senator keg into the market. Basing our next argument on the studies of Kotler by looking at the seven types of publics. For the last three years all the seven publics were affected by a number of changes. The period witnessed the formation of East African Community, this has led to the company advancing into all east African Countries including Rwanda and Burundi.This greatly increased the size of publics for example citizens action publics include consumer organization, local publics, general publics and the internal publics have been increasing. This greatly changed the marketing strategies, plans and timings. Our second part of discussion is based on the macro environmental forces which are factors over which the organization has least control over the last three years. These factors have greatly changed hence affecting the marketing activities. Changes in social cultural environment is from two dimensions – social and cultural. Kibera F. N. and Waruingi B.C advance an argument of the concept of â€Å"oneness† among Africans. This belief further influences distribution in that many African distributor find it unethical to expand profit base at the expense of their own. It has further been argued that consumers go for imported goods because they view them as superior. Also related to culture are norms and believes for example EABL will not concentrate on North and eastern province because of traditional norms and religions and beliefs on alcohol. However for the purpose of our discussion let us look at social factor associated with demographic patterns.The perpetual pull of the urban centers and the push of rural centre’s have lead to concentrating the population on urban areas. This trend has now changed to pull those urban areas which have more cosmopolitan status which was as a result of post election violence. There a number of people lost their lives. This clearly shows that clenographic patterns ke eps on changing with the interaction of people and the other element of cultural borrowing and sharing. Generally the urban population is characterized by the sprawling slums for the low income people.The company resorted to introducing Senator keg campaigns of the Tuko Mitaani so s to capture this market. The fact that cultures are for people and people form the markets hence any changes in them greatly affects the marketing structure and strategies. There is negative publicity or rather attitude of the society towards bar attendants. Recently the company as a marketing venture resolved to national campaign of training the bar attendants and to a large extent sending the message to the society that there is nothing wrong with those who deal in alcohol a total of over 2500 waiters have been trained.Further those one found sellers of their products by training them they greatly improve their image and sales. The world is currently experiencing economic crunch. Inflation is on the ris e and it has passed 29. 30%. This means the cost of production is increasing, also consumers are now conscious of the prices and priority is placed on primary products. Hence EABL is witnessing a shift of customers to cheaper brands. Here the Tuko Mitaani promotion came into play. Unemployment or disguised employment is on rise. This affects the customers behavior because of absence of source of income.Further for those who are employed due to the world economic crunch and inflation, the disposable income is mainly spent on primary goods. Hence the percentage which is normally being left for luxuries is being reduced and further consumer shift to cheaper products and local brews. The economic crunch has also affected credit availability. Here many distributors continue to carry narrow assortment of merchandise. Therefore the economies of large scale distributions are largely affected. Also affected is EABL which has to get some supplies on credit.The company came up with Jisimamie n a Kshs. 50 million credit advancement strategy targeting SME’s and giving them 50,000 for a viable business plan. Since under such circumstances consumers buy what is really necessary and the EABL is out for cost saving ventures. This greatly affect marketing exercise which are generally consume a lot of cash the marketing spending yet increased by 5% in 2009 reports, EABL has to be careful therefore with pricing policies, marketing and distribution activities. EABL in 2008 alone 2. 165 million was spent on marketing alone.Coming up with Bambua Bambika million promotion meant to entice consumers to buy with the hope of getting out of economic crunch. The speed of change and the impact of technology has a major impact on the EABL ability to undertake the marketing activities. Technological environment is based on scientific knowledge, research, inventions and innovations. The period under review saw the introduction of major technologies. To mention a few introduction of new t echnology for canned beer, telebanking and widespread use of internet and world wide web.The top achievement of the company is the coming up with a high yielding barley species. The change in technological forces has greatly influenced marketing activities of EABL. Further the company has capitalized in internet to create a web site which is interactive and calls for scanning of information across the board. The canned beer is suitably parked for takeaways. The ecological/physical environment forces are calls using of physical environmental friendly ingredients. The changes in climatic conditions for the last three years is associated with global warming.We are witnessing harsh climatic conditions. The extremely hot conditions have forced EABL to start the programme of supplying refrigerators to wider areas so as to cool their products and making them more refreshing. Further harsh climatic conditions have affected production of barley hence raise cost. Further the company has launc hed the Green Goals 2010 innitiative with its six pillars such as caring for environment, enforcement of environmental standards, recycling, waste reduction and survey matters. In order to take care of pollution the company is sticking to recyclable non wasteful parking material.All these environmental issue have led to the growth importance of green issues in marketing. Related to the physical environment forces is geographical forces. Population distribution and size indicates an absolute potential consuming public. The bulk of this discussion has been explained while presenting arguments for demographic pattern and its changes. Connectivity and general infrastructure are part of geographical forces. Regions like Bundalangi and general Western region have experienced destruction of infrastructure such as roads, bridges due to harsh climatic condition.This greatly affect the distribution of products and raises the cost of production and distribution. Increasingly, political and leg al systems can have significant effects on marketing policies and strategies. Both the government and consumer have made the task of marketing more complex. The period under review has witnessed the raise of popularly known sin taxes by over 70%. This affected the cost of production. Further the government has introduced NACADA which is all out to fight alcohol and drugs consumption. This indiscriminate advocacy against alcohol has affected marketing activities of EABL.The highlighted legislations and anti alcohol lobbyist strict advertising laws shaped the company’s marketing process. This lead to the following strategies. We ID Campaign, Don’t’ drink and drive campaigns The legal framework is more inclined toward regulation of activities in general terms. The concept of free market economy has greatly affected the marketing of KBL products since foreign products fill the market. The period being discussed has witnessed the ever growing concern of alcoholic rel ated advertisement.If this law is passed then it will mean total restructuring of market process for KBL even though this law is yet to be passed yet it is causing ripples in form of lobbying and discussion farms which the company is forced to take up the responsibilities and related cost. Finally the political skirmishes related to the post election violence has greatly affected the marketing activities of EABL. A lot has been discussed about the effects post election violence in the earlier discussions. c. IDENTIFY LAWS/ACTS IN KENYA AFFECTING MARKETING. WHAT IS THE PURPOSE OF LAW/ACTS.It must be noted that marketing does not take place in a vacuum. Among the factors which affect marketing is legal related factors. In Kenya there are a number of laws which generally affect market operations in the country. The laws regulate marketing functions right from the functions, products and even pricing. For the purpose of this discussion let us look at them one after the other. The Suppli es Preventition Management Act Cap 17 of 2007 aims at establishing, inventory, improve and publish the standard of the supplies professional. The Act guides on training and relevant examinations boards.The Acts empower the administrators of this Act register and licence all practitioner under this cadre. The Sale of Goods Act Cap 31 specializes the condition for sales of goods in Kenya. The Act specifies the formulation of a contract and the performance of a contract. The rights of unpaid sellers against the goods and action for the breach of the contract one areas which have been covered in the Act. Narcotic Drugs an Psychotropic substances Act Cap 4 of 1994 is an Act of parliament with respect to the control of the possession of trafficking in narcotic drugs and psychotropic substance an cultivation of certain plants.To provide for forfeiture of property derived from or used in illicit or narcotic drugs and psychotropic substance and for committed purposes. The Tobacco Control Act Cap 4 of 2007, its objective and purpose is to provide a legal framework for the control of the production, manufacture, sale, labeling, advertising, promotion, sponsorship and use of tobacco products including exposure to tobacco smoke in order to protect the user, consumer, person below the age of 18 and secondary affected citizens.The Exchange Control Act Cap 113 (Repealed) is an Act of parliament to confer panes and impose duties and utilization in relations to gold, currency payments, security, debts and the import, export, transfer and settlement of properties and for purposes committal thereof. The Act further has rules which are regarded as the Exchange Control fees. The fire Arms Act Cap 114 is an act of parliament for regulatory, licencing and for the controlling, the manufacturer, importers and exporters, sales, repairs, storage, possession and use of firearms, ammunition, arigrams and destruction devices and commented purposes.Which its subsidiary inflation the Act has rules associated with firearms. Equally fees chargeable per fireman is specified. Another Act of Parliament charged with the responsibility to make provisions for regulatory the sale and supply of liquor and for matters incidental thereto and committed therewith is the Liquor Licencing Act Cap 121. However this act does not apply to certain areas these areas have been stipulated in the Act varying for medical purposes to sale of liquor on board of vessels.Related to this Act is the Pharmacy and Poisons Act Cap 244 which is also an Act of parliament to make better provision for control of the profession of pharmacy and the trade in drugs and poison. Copy Right Act Cap 130 (1966) is an Act of Parliament to make provision for copyright in literacy, musical and artistic works, audio visual works, sound recording and broadcasts. Under its subsidiary legislations has regulations which are amid at explaining caption 15.Agricultural produce marketing Act Cap 320 is an act of parliament to c ontrol and regulate the marketing of Agricultural produce, enable marketing brands to provide for the powers and fantasies of the boards and for matters committed therewith. This stipulates the establishment of marketing boards and under its miscellaneous part it stipulates the regulations, offences and other related matters. Associated with this Act we have National Cereal and Produce Board, Pyrethrum Act 340, Tea Act Cap 343, Cotton Act cap 335, Coconut Industry Act Cap 332 and Coffee Act Cap 9 among others are all agricultural marketing related Acts.The National Cereals and Produce Board Act which is an Act of parliament that regulates and controls the marketing and processing of maize, wheat and scheduled agricultural produce to produce NCCPB and control purpose therewith. The rest of the listed Acts listed in this paragraph are to provide respective avenue for reorganization, regulation of the respective industry and the control of growing process and most importantly marketing . That respective product for both scientific and agronomic research and any other concerned purposes.The Pest Control Product Act Cap 346 (1983) is another agricultural related Act which regulated the importation manufacture, distributors and the use of products for controls of pests, and of the organic functions for control purposes. The Restriction Board Monopolies and Price Control Act Cap 504 is and act of parliament which is geared towards encouraging competition in the economy by prohibiting restrictive trade practices continuing monopolies concentration of economic powers and prices.However even though this Act supports competition the Foreign Investment Protection Act Cap 518 gives protection to certain approved foreign investments and matters incidental thereof. In conclusion therefore legal aspects generally influenced the marketing practices in Kenya. In fact the laws discussed are only a few. There are others and in fact all the laws of Kenya has one way or another affe cted marketing either directly or indirectly.

Mini Assignment

If I were in charge of the Asian operations for McCain I would recommend starting a joint venture with an existing, established, well known Chinese potato company, for a year or so, or until McCain has the recognition and ability to stand on its own. Creating a Joint venture with an established Chinese company would give McCain the entry It needs into the Asian potato market. McCain would be able to learn the ways that companies handle business deals In China, as they most likely defer from business deals in other parts of the world, and will also Introduce McCain to future customers.Another recommendation would be to purchase a small, well known, Chinese potato company. This would give McCain access to the Chinese market through a company that Is already know, and has already created a name for Itself. I would make sure that McCain abides by all Chinese laws, and all customs, to the best of my ability. 2. When interacting with Chinese business colleagues, McCain might face challenge s with most, if not all, of Hypotheses culture dimensions.For example, when looking at power distance, Canadian managers at McCain could face challenges cause Canada has a much lower power distance than China, and workers may not feel comfortable with this power dynamic. A Canadian manager may try to get workers to work harder so they can achieve greater success, but Chinese power distance doesn't allow this; in China, one works and does not have aspirations that exceed one's position within the company.When it comes to individualism and collectivism, China has a much lower score than Canada (http://greet-hefted. Com/china. HTML). This might create challenges for Canadian managers because Chinese workers generally â€Å"stick together†. If a Canadian manager promotes one person from a collective group, that could create problems, so the manager must take that into consideration before making any decisions.Canadian managers may also face challenges with time orientation. China has very long term orientation (http://www. Acculturated. Com/greet-hefted-cultural- dimensions/long-term-orientation/), while North America has very short term orientation. This could created challenges for Canadian managers because they are used to workers wanting quick results, but In China It Is the opposite, and managers may not know how to handle that.